I am Paul Maliakel. I am writing this as part of an internship by digital Deepak. I have some experience in SEO and my goal through this internship is to become a complete digital marketer with hands-on experience in all aspects of integrated digital marketing.
DigitalDeepak is a digital marketing consultant from Bangalore with more than 10 years of experience in digital marketing.
I have been following him and his work for the past 2.5 years. I had subscribed to his email list and now started this internship.
He has in-depth knowledge on various topics like Economics, Sales, Marketing and Human psychology. He is also the author of the best selling book Edge of sanity which describes how to succeed as an entrepreneur.
Goals from the Internship
As mentioned earlier and like the title suggests the aim is to become an integrated digital marketer. The first and foremost step towards it is improving communication skills which will also help in all walks of life.
Good communication will lead to a good seller. Improving selling skills and enabling self-selling and also my products is the next goal.
Mentor of this internship, Mr. Deepak Kanakaraju asked the participants of the internship to choose what they intend to become after this course. Be it a blogger, video maker, affiliate marketer, starting a business, marketing agency or getting a job. I would like to start my own business and this website is the first step towards it.
Why Economics in Digital Marketing Internship?
He gave some basic economic lessons which everyone should be knowing. Economy booms when everyone is spending more. People tend to spend more when they are not dependent on anyone or in other words, starts earning. When the average age of a country goes up, people spend more.
And then again, when the average goes above 50, spending goes down again as older generations tend to spend less on household.
Another concept discussed is that debt creates money.
When people start repaying their money, deflation may occur. The 2007 US recession was a result of this.
During a recession, strong companies survive and others do not. It is also a good opportunity to get rid of competitors.
How to improve communication skills
- Read a book everyday for 30 minutes
- Listen to podcasts for at least 30 minutes.
- Write about 500 words in a day
- Watch English sitcoms like office, mad men seinfeld, silicon valley etc.
- Watch standup comedy shows. This helps in learning local slangs and culture.
- Listen to podcasts.
Integrated Digital Marketing
For proper marketing, through digital platforms, one should have knowledge about all different marketing techniques that comes under the broad umbrella term Digital Marketing.
Integrated digital marketing includes a combination of Content Marketing, Paid advertising, SEO, social media marketing, and email marketing.
Select Your Niche
Selecting a niche is crucial and it is the first step in becoming a successful digital marketer. It should be a combination of your passion, talent and opportunity. One should enjoy doing it.
Some common niches are health, money, and relationships. Set a goal of getting 1000 customers who pay 1000 rs each and this will add up to 1 crore INR.
Various tools for finding market demand are:
- Google autosuggest
- Answer the public .com
- Amazon reviews
- Talk to customers
Building your personal brand is also important to sell yourself efficiently.
It’s always better to be better known than be the best.
One should get rid of the fear of putting your content.
I have selected a niche of a digital nomad and thus this website
Building a relationship with our crowd is the preeminent significant procedure. A funnel is a business medium where we have to make familiarity with our brand. Funnel Marketing is a significant activity in the whole course of work. Building a connection with automated methodology can end up being an edge over others.
As an advertiser or marketer, procuring the trust of the customers can be the first and a significant advance towards the stepping stool of progress. The funnel ought to consistently be determined to mechanization so the customers can draw in without our obstruction. In a market, customer gets pulled in to complimentary gifts so moving along the free line will enable the showcasing to channel to help up.